Alex Rafferty

Alex Rafferty is a seasoned professional in communications and event management, currently serving as the Global MTB Communications Manager at SRAM, LLC since March 2016. Rafferty leads a team focused on strategic brand presentations and product launches while coordinating communications with peers across various community and event sectors. Previously, Rafferty held positions as the MTB Communications Team Lead for Europe, ensuring regionally tailored PR strategies, and as the Race Director for Ard Rock Enduro, overseeing logistics and course management. Early career experience includes roles as Director of Training and Coach at MBCuk - Mountain Bike Coaching UK, where Rafferty developed training programs for mountain bike coaches. Academic credentials include a Bachelor of Applied Science in Business, Management, Marketing, and Related Support Services from Loughborough University.