Craig Glaspell

Craig Glaspell is a seasoned professional in the cycling industry, currently serving as the Global E-commerce Manager at SRAM, LLC since August 2022, focusing on enhancing rider experiences and supporting brand ecosystems. Prior to SRAM, Craig held various roles at Troy Lee Designs from 2011 to 2022, including VP of Product and Marketing for the Cycling Division, where significant achievements included revitalizing the sports marketing program and promoting elite athletes. Earlier career experiences encompass leadership positions at Intense Cycles, where Craig directed global marketing, and co-foundership of Tangerine Clothing Boutique. Craig's background also includes roles in sports marketing, photography, and editorial contributions to cycling publications, along with technical support for mountain biking. Craig’s educational foundation includes studies at El Camino College from 1990 to 1992.