Elbert Cho

Elbert Cho has an extensive career at SRAM spanning over 17 years, beginning as a Product Engineer from May 2004 to 2006, followed by various roles including OE Sales Manager, Asia, and Manager of Dealer Marketing, Asia since January 2011. Elbert also has experience in technical training and communication of bike components. Prior to joining SRAM, Elbert worked at Pou Chen Group as the Manager of Engineering from December 1999 to May 2004, overseeing the shoe mold engineering department. Elbert holds a Bachelor of Applied Science in Vehicle Engineering from Da-Yeh University, obtained between 1997 and 1999.