James A.

James A. is currently the Category Director for Mountain at SRAM, LLC, a position they have held since 2020. Prior to this role, James served as a Product Manager for Brakes at SRAM, LLC from 2012 to 2020. They have a diverse background, having worked as a Global Marketing Manager at Quality Bicycle Products and as a Marketing Coordinator and GIS Analyst at Patrick Engineering Inc. James holds an MBA from The University of Iowa Tippie College of Business, specializing in marketing. Their early career included roles in sales and marketing, such as a Sales Specialist at Rock 'N' Road Cyclery and a Marketing Intern at the United Way of Larimer County.