Luke Short

Luke Short currently serves as a Field Guide at SRAM, LLC, where the focus is on promoting a passion for cycling. Previous experience includes Outside Sales at Premier Cycling Group, providing customer service and education for Independent Bicycle Shops while representing various esteemed cycling brands. Luke has also held roles in inside sales at Vittoria Industries North America, where collaboration with outside sales representatives was crucial for achieving goals, and has experience as a Sales Manager and Certified Fitter at Buchanan Bicycles. Prior positions include managing sales and inventory at Bicycle Alley, as well as inside sales at Bikemine, covering multiple states. Luke completed studies at Oklahoma City Community College from 1998 to 2000.