Sri Lanka Institute of Marketing
Subodha Meepage is a seasoned professional with extensive experience in channel development and marketing, currently serving as the Channel Development Manager at the Sri Lanka Institute of Marketing since September 2013. Subodha has a strong track record in managing regional operations and developing new market opportunities, having previously held positions as Assistant Manager in Channel Development and Business Development Executive at SLIM. Prior experience includes roles as Propaganda Officer at OgilvyAction, Customer Care Officer at National Savings Bank, and Sales Representative at Unilever, demonstrating a robust background in marketing promotions and customer relations. Subodha holds an advanced diploma in business management and entrepreneurship from the University of Sri Jayewardenepura, a diploma in strategic brand management from SLIM, and a Bachelor of Arts degree in Communication from the University of Colombo.
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Sri Lanka Institute of Marketing
Since 1970, SLIM has been promoting marketing excellence and elevating the status of marketing in Sri Lanka. Subsequently incorporated by an Act of Parliament in 1980, SLIM is a member of the Federation of Chamber of Commerce and Industry of Sri Lanka and of ESOMAR, the Federation of Marketing Research Industries. We are also a member of the Asia Marketing Federation, which is affiliated to the World Marketing Association. Vision To lead the nation’s efforts towards economic prosperity. Mission To establish marketing as the driving force, which enhances business and national value. Objectives - To contribute within the area of our professional competence, to the economic growth of the country - To foster the development, growth and wider acceptance of marketing as a key management function - To provide a professional forum for its membership - To advise and assist on the formation, implementation and appraisal of national policies on any matters connected withmarketing, both in Sri Lanka and abroad - To suggest and promote legislative action in the sphere of marketing to serve the best interests of the country - To promote, maintain and uphold professional and ethical principles and standards in the practice of marketing in Sri Lanka