SROA Capital
Julian Lopez is a seasoned Digital Product Designer currently at SROA Capital, where a significant achievement includes the launch of the AstraX design system to enhance product consistency. Previously, as a Senior UX/UI Product Designer at Bloomerang, Julian crafted user-focused design solutions that significantly improved customer satisfaction and retention. As the Founder of JL Graphics, a venture that generated over $9.2 million in client revenue, Julian aligned design strategies with user needs and business goals. Experience also includes leading product design initiatives at Radian, enhancing user experiences at Thryv and AssetWorks LLC, and supporting nonprofit initiatives at Milton & Betty Katz JCC. Julian's educational background includes a Bachelor of Science in Graphic Design from The Art Institutes.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.