SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States.

In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). 

Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.



Construction

Real Estate

Storage

SROA Capital

Ben Macfarland

Alfred Sinkonde

James Curland

Aimee Mangold

Robert Buffett

Miriam Martinez - Sorto

Kenny Speegle

Bob Buffett

The Leadership Team at SROA Capital is responsible for steering the company's strategic vision, driving growth, and ensuring operational excellence across its extensive self-storage portfolio. This team encompasses high-level executives, including the CEO, CFO, and various VPs specialized in marketing, human resources, capital markets, business development, real estate development, and operations. Together, they oversee financial management, human resources, operational improvements, capital investment, marketing strategies, and business expansion initiatives to maintain and enhance SROA Capital's market position.

Leadership Team

Finance & Accounting

Engineering Team

Leadership Team

About

Team members

Other teams at SROA Capital

Finance & Accounting

Engineering Team