SRW
Sarah Gentil is a seasoned professional in copywriting and content management with extensive experience across various industries. Currently serving as a Senior Copywriter at SRW since April 2021, Sarah collaborates with design teams to create impactful brand experiences for clients such as Mondelēz International and Kite Hill Plant-Based Foods. Prior to this role, Sarah worked at Cramer-Krasselt from May 2017 to March 2021 as both a Content Manager and Assistant Content Manager, where responsibilities included humanizing brand messaging, managing client relations, and leveraging performance analytics for content adaptation. Sarah's earlier career includes roles as a Social Media Coordinator at EPIC Creative, where contributions spanned prominent sports brands, and internships focused on social media and marketing at Pekin Insurance and Marquette University Men's Basketball. Sarah holds a Bachelor’s Degree in Advertising, PR, and Marketing from Marquette University.
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SRW
A sage advisor, a creative force and, with any luck, the most fun meeting you’ll have all week. SRW, named for its founders Charlie Stone, Brian Rolling and Kate Weidner, is an independent, full-service agency with a penchant for growing natural health and wellness brands. Our team of strategists, analysts and creatives, specializes in creating, growing and converting communities. Be it through eye-catching packaging or the social post that stops you in your tracks, we help brands catch fire. Strategic Thinking We are seasoned entrepreneurs with a track record of transforming ideas into real things. We’re not a typical agency or creative house, we’re indispensable business counselors. From day one we’re keen to understand and offer good thinking on your next best business move. Content Creation Labels and packaging, experiential activations, video shoots, endless artful social assets, and print pieces as far as the eye can see. Our talented team does it all. Paid Media & Distribution We like our clients’ work to be seen, so we make sure it’s tailored to their audience, and targets them directly, with public relations, search and social as introductory touch points. Analytics We find out what works well and make more of it. We find out what doesn’t work, and don’t make that again. The kids call it optimizing, we call it a pretty obvious part of doing your job in the digital environment.