A sage advisor, a creative force and, with any luck, the most fun meeting you’ll have all week. SRW, named for its founders Charlie Stone, Brian Rolling and Kate Weidner, is an independent, full-service agency with a penchant for growing natural health and wellness brands. Our team of strategists, analysts and creatives, specializes in creating, growing and converting communities. Be it through eye-catching packaging or the social post that stops you in your tracks, we help brands catch fire. 

Strategic Thinking  
We are seasoned entrepreneurs with a track record of transforming ideas into real things. We’re not a typical agency or creative house, we’re indispensable business counselors. From day one we’re keen to understand and offer good thinking on your next best business move.   

Content Creation 
Labels and packaging, experiential activations, video shoots, endless artful social assets, and print pieces as far as the eye can see. Our talented team does it all. 

Paid Media & Distribution 
We like our clients’ work to be seen, so we make sure it’s tailored to their audience, and targets them directly, with public relations, search and social as introductory touch points. 

Analytics 
We find out what works well and make more of it. We find out what doesn’t work, and don’t make that again. The kids call it optimizing, we call it a pretty obvious part of doing your job in the digital environment. 


Packaging Services

SRW's headquarters in Chicago, IL, United States

This department focuses on visual communication and design strategies to enhance branding and marketing efforts.

Creative Services

This department focuses on managing client relationships and ensuring satisfaction through effective communication and support.

Account Management

The Creative Team at SRW is responsible for crafting compelling visual and written content that elevates natural health and wellness brands. Comprising talented individuals like copywriters and a creative director, the team develops eye-catching packaging, engaging social media assets, and memorable experiential campaigns. Their collaborative efforts not only capture the essence of the brands but also foster meaningful community connections, ensuring that each project resonates with the target audience.

Creative Team

The Strategy and Operations Team at SRW plays a crucial role in guiding clients through the complexities of the natural health and wellness market. Comprising experienced strategists and project managers, they focus on crafting actionable business strategies, optimizing campaign effectiveness, and ensuring seamless client experiences. This team is dedicated to transforming innovative ideas into impactful actions, while fostering strong partnerships and maximizing the visibility of client brands through data-driven insights and tailored operational support.

Strategy and Operations Team

The Leadership Team at SRW is composed of visionary executives who guide the agency's strategic direction and business growth. They leverage their extensive experience in entrepreneurship and creative solutions to provide invaluable counsel, inspire innovative initiatives, and ensure the alignment of the agency's goals with client needs. By fostering a collaborative culture, they empower teams across content creation, paid media, and analytics to elevate natural health and wellness brands in a competitive marketplace.

Leadership Team

This department focuses on the strategic planning and execution of paid media campaigns.

People (4)

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Other teams

Account Management

Creative Team

Strategy and Operations Team

Leadership Team

Media Management