Helen Cassel

Helen Cassel is a skilled digital marketing professional with over a decade of experience. Currently serving as the Digital Marketing Manager at SSA Soft since January 2012, Helen manages SEO, PPC, and social media projects, oversees a growing digital team, and develops strategies to enhance client website performance and ROI. Prior to this role, Helen worked at Carat as both a Social Media Manager and SEO Analyst, where responsibilities included researching market trends, implementing social media strategies, and ensuring the company's website remained informative and accessible. Helen holds a Master of Philosophy in Marketing from the National University of Modern Languages, obtained in 2010.