Peter Blair

Peter Blair is a Senior Digital Marketing Manager at SSAFA the Armed Forces charity, specializing in paid and organic social media. They previously served as a Social Engagement Manager at Breast Cancer Now, where they led the integration of social media from two legacy charities and significantly enhanced the charity’s online presence. Blair's experience also includes positions at Symantec, Marie Curie Cancer Care, and Business Link, where they successfully developed and managed social media strategies, engaging the public and driving fundraising efforts. With a strong academic background, including a PhD from the University of Cambridge, Blair is an elected Fellow of the Royal Geographical Society and possesses expertise in digital engagement, analytics, and behavior change.