Alessandro Formisano

Alessandro Formisano is the current Head of Operations, Sales & Marketing at SSC Napoli. Alessandro has been with the company for 16 years and 3 months. In their current role, they is responsible for organizing stadium and match activities, public order and safety, relations with the FIGC, Lega Serie A and UEFA for the functional adaptation of the facility to sporting regulations. Alessandro is also responsible for strategic organization of relatationship activities with fans, management of relations with the Municipal Administration, and risk management. Other responsibilities include organization of the season ticket campaign, loyalty card program, pricing policies for individual tenders and related communication campaigns. Additionally, they is responsible for general organization of ordinary and extraordinary maintenance activities, of the stadium and the Technical Center, including the pitch, of the premises under concession, information technology, medical equipment. Alessandro is also responsible for general logistics organization for the procurement of technical materials for all teams, for all competitions, and related warehouses. Furthermore, they is responsible for identifying suppliers and contractors of materials and services; negotiation of economic agreements, definition of contracts. Additionally, they is responsible for general logistical and safety organization of the club in domestic and foreign travel, and pre-season retreat (hotels, airplanes, transport). Alessandro is also responsible for general organization of pre-season friendly matches as well as general organization of charity activities. In their role as Head of Sales & Marketing, they is responsible for sponsorship revenues, including identification and negotiation of agreements for jersey sponsors, stadium sponsorships and related contracts. Alessandro is also responsible for licensing revenues, including the technical sponsor, and for the management of the image rights of players, e-commerce and direct stores, and related contracts. Furthermore, they is responsible for defining the technical material intended for all teams and for commercial sales. Lastly, they is responsible for design and implementation of special projects for the creation of content for distribution in all physical and digital channels.

Alessandro Formisano is a professor at a university and also has experience as an officer in the Italian Army.