St Andrews Links
Alex Cameron is a finance professional with extensive experience in commercial finance and strategic management, currently serving as Head of Commercial Finance at St Andrews Links since November 2022. Prior roles include Senior Finance Business Partner at Dobbies Garden Centres, and various positions at Tesco Bank, where responsibilities ranged from managing P&L targets to driving retention strategies for motor and home products. Alex also held key roles at Lloyds Banking Group and JPMorgan Chase & Co., with a strong focus on financial analysis and partnership across diverse functions. Education includes an ACMA qualification from The Chartered Institute of Management Accountants, complemented by a degree from Heriot-Watt University.
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St Andrews Links
For more than 600 years St Andrews Links, much like the game of golf itself, has evolved. Today more than 230,000 rounds are played over our seven public courses. The Links manages a number of additional facilities including a golf academy, three clubhouses and four shops. St Andrews Links is a very diverse business and the team work hard to deliver an exceptional experience for everyone. We employ around 300 people in the peak season, making us one of the largest employers in St Andrews. We are a charitable trust and throughout our unique history the focus of the Links has remained on nurturing the game here in St Andrews, ensuring our golf courses are open to all, managing the courses in a sustainable way and providing free golf to the children of the town through our junior golf programme, SALJGA. We proudly represent this place every day, helping to share our values both at home and abroad through the St Andrews Links brand. Over time, like the living landscape on which the Links stands, St Andrews Links has evolved into a brand which is recognised around the world, transcending language and culture, generating passion and admiration across generations young and old alike. Today the St Andrews Links brand mirrors the unique place and status it holds in the game of golf, synonymous with a cherished set of values steeped in history, which remain as prevalent today as they were 600 years ago.