Sierra King

Sierra King has a strong background in media, starting as an Associate Media Strategist at St. John in 2023. In this role, they gained knowledge in media concepts and effectively contributed to media planning and strategy development. Sierra assisted in developing and implementing data-driven media objectives, strategies, and plans and demonstrated expertise in media stewardship. Prior to this, Sierra worked as a Digital Marketing Specialist at Watson Realty Corp from 2022 to 2023. Sierra coordinated with various teams to implement website and technology improvements and supported brokers and agents with CRM-related inquiries. Sierra also managed bug reporting and tracked marketing campaign performance. Sierra's work experience also includes a role as a Marketing Coordinator at Valdosta State University from 2019 to 2021. In this position, they handled email and phone inquiries, responded to consumer needs, and coordinated requests between the marketing team and staff.

Sierra King has a Bachelor of Business Administration (BBA) degree in Marketing and Business Administration and Management from Valdosta State University. Sierra has additional certifications in Career Essentials in Data Analysis by Microsoft and LinkedIn, Google Data Analytics Certificate, and The Fundamentals of Digital Marketing by Google Digital Garage. Sierra obtained their certifications in July 2021, November 2022, and December 2022 respectively.