Susan Powell, MBA

Susan Powell, MBA, has extensive experience in marketing and account management roles. Susan currently works as an Account Director at St. John, where they lead and manages the growth of multiple accounts. Their responsibilities include overseeing marketing communications planning, creative strategy, messaging, and execution. Susan is also responsible for project management, team management, client presentations, profitability, and ensuring project delivery within scope.

Prior to their current role, Susan was the Director, Account Services at Vizergy Digital Marketing, where they oversaw various hospitality digital marketing efforts for Marriott Digital Services. Susan built revenue-generating partnerships while managing Client Services and Operational teams. Susan also contributed to business strategy, marketing initiatives, creative strategy, and corporate digital marketing as a member of the senior leadership team.

Susan also has experience as the Director of Corporate Marketing at VIZERGY, where they provided corporate marketing leadership and strategic management of marketing initiatives, communication, and PR. Susan successfully increased YOY qualified leads, ROI, social media followers, and overall customer engagement metrics through specialized inbound marketing. Susan was responsible for creating strategies, managing internal teams, and overseeing the execution of new brand strategies, corporate websites, advertising, and marketing campaigns.

Earlier in their career, Susan worked at St. John & Partners as a Senior Account Manager. In this role, they developed strategies and led cross-functional teams in the development of local and national marketing, advertising, and media campaigns. Susan demonstrated responsibility and accountability for the overall agency performance and flawless delivery. Susan orchestrated integrated marketing campaigns including branding/identity, TV and radio, digital marketing, email marketing, print, photography, POP, collateral, direct mail, and in-store promotions.

Overall, Susan Powell's work experience showcases their expertise in marketing, account management, and leadership roles, where they have consistently contributed to the growth and success of organizations through effective strategic planning, team management, and execution of marketing initiatives.

Susan Powell, MBA has a strong educational background in the field of business and communications. From 1996 to 2000, they attended Florida State University, where they earned a Bachelor of Science degree in Communications & Business. Following their undergraduate studies, Susan pursued further education and enrolled at Jacksonville University from 2001 to 2003. During this period, they successfully obtained their Master of Business Administration (MBA) with a specialization in Business.