Liam McCarten

Liam McCarten is an accomplished sales leader with extensive experience in the digital marketing and advertising sectors. As the VP of Sales APAC at StackAdapt since January 2024, Liam oversees sales operations across Australia, New Zealand, Southeast Asia, Hong Kong, and Japan, driving regional expansion. Previously, Liam served as the Director of the Global Business Group at Meta, where significant accomplishments included leading strategic partnerships with major brands such as Coca-Cola and McDonald's, and establishing a long-term partnership with Mars. In addition to roles at Meta, Liam held positions at Reckitt Benckiser, STEEL London, and Oliver Wyman, gaining a comprehensive understanding of digital innovation and marketing strategies. Liam is also a member of the IAB Council, advocating for the growth of the digital marketing industry in Southeast Asia and India.教育背景包括在INSEAD的学习和在Loughborough University获得经济学学位。