Simone Hummel

Simone Hummel is a seasoned creative professional with a diverse background in strategy, design, and community engagement. Currently serving as Creative Strategy Lead and Senior Creative Strategist at StackAdapt, Simone also founded The Shy Girl Club, successfully building a Canada-wide audience and a TikTok community of 35,000 followers in just three months. Previous experience includes roles as Paid Strategist at Search + Gather, where campaign performance was optimized across multiple platforms, and Content Creator + Strategist at Miami Ad School Toronto, which saw substantial audience and engagement growth. With a solid foundation as a Graphic Designer and Multimedia Specialist for organizations like WE, alongside experience in digital design, Simone has a proven track record of developing innovative concepts and executing strategic plans across various media. Educational credentials include a Bachelor of Design in Graphic Communications from OCAD University and studies at Paris College of Art.