Eric Saninocencio

Eric SanInocencio is an experienced professional in brand and content strategy, currently serving as the Head of Brand and Content Strategy at Amazon since November 2021, where Eric built and leads the content team for Amazon Selling Partner Communities. A public speaker since January 2015, Eric has presented at various prominent events, including the National Sports Forum and the Dallas Federal Reserve Bank. As an advisor and judge for Stadia Ventures, Eric contributes to early-stage investments in sports and esports. Previous roles include Associate Commissioner of Strategic Digital Media for the Atlantic Coast Conference and Senior Director of Digital Media and Strategy for the Houston Texans, where Eric led innovative digital initiatives. Eric also has experience as an adjunct professor focusing on social media marketing and has worked across various media and sports-related positions throughout a multifaceted career. Eric holds a BA in Mass Communication from the University of Montevallo.