Negar Etminan

Negar Etminan serves as Leiterin Markenführung & Unternehmenskommunikation at Stadtwerke Lübeck Gruppe since November 2022, focusing on the development and management of the new corporate branding communication, establishing a new department, and handling internal and external communications as well as sponsorships. Prior to this role, Negar Etminan held the position of Leiterin Unternehmenskommunikation at Hapag-Lloyd Cruises from 2003 to 2022, where responsibilities included strategic communication across DACH and international markets, C-level advisory, change management, and internal communications, alongside managing sustainability and environmental practices, crisis communication, public affairs, and corporate channels. Negar Etminan also began the career as a Pressereferentin.