Debra Charest

Senior Director, Marketing And Customer Experience at Stag's Leap Wine Cellars

Debra Charest has a diverse and extensive work experience in the wine and spirits industry. Debra has held various marketing and brand management roles in renowned companies such as Stag's Leap Wine Cellars, Terlato Wines, Jackson Family Wines, The Wine Group, and Kautz Family Vineyards. Debra's responsibilities have included leading teams in national brand strategy development, brand management, new product development, and marketing campaigns. Debra has successfully executed initiatives for notable wine brands like La Crema, Patz & Hall, Conn Creek, and Freemark Abbey. Debra's expertise also extends to the spirits category, where they have experience in launching new brand portfolios and developing growth strategies. Furthermore, they have showcased their skills in pricing strategies, distribution management, and consumer insights analysis. Debra Charest's work history demonstrates their ability to drive business results, foster brand growth, and deliver exceptional customer experiences.

Debra Charest completed their education with a Bachelor's degree in Arts Management from the University of the Pacific, where they studied from 2000 to 2003. Debra later pursued a Master of Business Administration (MBA) in Marketing from the W. P. Carey School of Business at Arizona State University, attending from 2013 to 2015.

In addition to their formal education, Debra Charest also has several additional certifications. Debra obtained a certification in Digital Marketing Strategies from Kellogg Executive Education in January 2022. Prior to that, they completed the Leadership Development Program at the Center for Creative Leadership in December 2017. Furthermore, in January 2017, they became a Certified Specialist of Wine (CSW) through the Society of Wine Educators. Lastly, they have a certification in Sales: Data-Driven Sales Management, obtained from LinkedIn, although the specific month and year are not provided.

Links

Previous companies

Jackson Family Wines logo
The Wine Group logo

Timeline

  • Senior Director, Marketing And Customer Experience

    June, 2022 - present

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