Standard Fiber
Morgan Biddix is an experienced professional in product development and merchandising, currently serving as Vice President of Utility Bedding Product Development and Merchandising at Standard Fiber since July 2024. Prior to this role, Morgan held the position of Senior Director of Merchandising and Product/Brand Management at Keeco, LLC from April 2023 to July 2024. Morgan's extensive background includes roles such as Vice President of Retail Fabrics and Director of Product Development at Springs Creative Products Group between March 2019 and May 2023, as well as Product Manager positions at both Springs Global, U.S. and Springs Creative. Morgan began the career as Assistant Project Manager at Cato Corporation from April 2012 to September 2013. Academic credentials include a Bachelor's degree in Social Work from Appalachian State University, obtained from 2001 to 2005.
Standard Fiber
Standard Fiber is one of the leading producers of home bedding products and textiles around the globe. Headquartered in San Francisco, California, with operations on three continents, the company is recognized for the quality of design, production, and customer service, and for a commitment to low-cost solutions. Since it’s inception in 1998, Standard Fiber has quickly grown to a leadership position in the industry, with many design and production innovations. Our customers, the largest suppliers in the industry, sell to major retailers such as Wal*Mart, Macy’s Bloomingdales, Bed Bath & Beyond, Sears, and many others.