Erica Bailey

Erica Bailey is a seasoned marketing professional with extensive experience in MarTech and project management. Currently serving as Sr. MarTech Lead at The Standard, Erica optimizes the use and integration of marketing software tools while effectively translating technical concepts for diverse stakeholders. Previous roles at The Standard include Senior Marketing Program Manager and Marketing Program Manager, where Erica developed marketing programs, negotiated with stakeholders, and managed compliance activities. Additional experience includes marketing management positions at KinderCare Education and CLEAResult, as well as project management at adidas Group and Intel Corporation. Erica holds a B.S. in Sociology from Portland State University and has a background in Fine/Studio Arts.