Sarah Riley

Sarah Riley is a seasoned professional with extensive experience in commercial strategy and merchandising within the retail and ecommerce sectors. Currently serving as Senior Manager of Commercial Strategy at Stanley 1913, Sarah previously held multiple senior management positions at The North Face, including overseeing Direct to Consumer Merchandising and Ecommerce teams, where strategic enhancements significantly improved consumer-centric assortments and SKU productivity. Prior experience includes roles at Fjällräven North America, where responsibilities encompassed multi-channel buying, inventory control, and ecommerce strategies. Sarah's career also includes foundational positions in sports marketing and event coordination. Educational credentials feature a Bachelor of Business Administration with a focus on marketing and French from Colorado State University, along with completion of the Skip Yowell Future Leadership Academy.