Michael Tideswell

Michael Tideswell currently serves as the Business Unit Controller for Dewalt at Stanley Black & Decker, Inc. since April 2025 and has been an active member of the BHETA UK DIY Committee since July 2017. With extensive experience in sales and management, Michael held various senior roles at Trend Tool Technology from January 2011 to April 2025, including Sales Director and Head of Sales. Prior positions include Southern UK Sales Manager at FLEX-Elektrowerkzeuge GmbH and multiple sales leadership roles at Techtronic Industries and Stanley Black & Decker, Inc., where tenure spanned from 1998 to 2008. Michael's foundational education was completed at the University of Staffordshire between 1992 and 1996.