Peter Watanabe

Peter Watanabe has a diverse work experience spanning various industries and roles. Peter began their career at Starbucks Coffee Company as a District Manager, where they played a crucial role in the market expansion and was responsible for operations, human resources, marketing, and financials.

From there, Watanabe joined Targetnet Inc. as a Managing Director, overseeing FocusIN, an online advertising network. Peter managed sales, publisher relationships, and IT for the business.

Next, Watanabe joined FedEx Express Canada and held two positions. As the Manager of Product and Solutions Marketing, they handled product and channel development, including the launch of a transborder distribution service. Later, as the Managing Director of Marketing, they led all aspects of marketing, including digital, product development, research, and communications.

Most recently, Watanabe worked at Staples Canada, where they occupied several roles. As the Director of Marketing & eCommerce, they focused on customer growth strategies across various marketing channels and oversaw the company's eCommerce platforms. Peter was then promoted to Vice President, Marketing and eCommerce, where they played a key role in driving strategic customer growth and developing the SMB membership program. In their current position as Vice President, SMB Sales and Marketing, Watanabe is responsible for building a dedicated B2B team and strategy to grow the Preferred Customer Program's position in the small and mid-market space.

Overall, Peter Watanabe has demonstrated expertise in marketing, eCommerce, customer growth strategies, and business development across various industries.

Peter Watanabe studied Marketing at Wilfrid Laurier University and earned a Bachelor of Business Administration (B.B.A.) degree. No specific start and end years were provided.