Star Telecom
James Coutts is an accomplished sales leader with extensive experience in various industries. Currently serving as President of Edge Sales Consulting Inc. since March 2020, Coutts leads a boutique consultancy focused on driving revenue for B2B sales leaders. Prior experience includes Vice President of Sales and Marketing at Aria Solutions, a division of TTEC, where Coutts was instrumental in enhancing customer engagement through innovative software solutions. Coutts has also held leadership positions in sales and marketing at NTG Clarity and Synamics Inc., in addition to earlier roles with Star Software and IBM. James Coutts holds a Bachelor of Science degree in Mechanical Engineering from Western University.
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Star Telecom
Star Telecom is a Cloud Communications and Customer Experience solutions provider based in Toronto, Canada with customers spanning North America and Europe. Our services are designed to address complex telecommunication and customer experience needs of contact centres and enterprises. We solve specific client challenges by providing managed solutions like chatbots, SMS, SIP, managed technology and WFM services as well as by delivering and managing Omni-Channel cloud contact centre platforms (CCaaS) such as Genesys Cloud. Star Telecom was established in 2008 by a team of highly experienced telecommunication and contact centre technologists and operational experts who recognized Canadian contact centre industry was not being adequately serviced by the large Canadian telecommunication providers. Our expertise in the customer experience space is built upon our involvement in the industry, supporting industry segments including Healthcare, Banking, Retail, E-commerce, Automotive, and BPO verticals. We don't just provide technology, we provide customer experience solutions by leveraging our deep understanding of our client’s business, and tailoring technology to drive measurable customer experience outcomes.