Francisco Gonzalez-Ruiz M.

Francisco Gonzalez-Ruiz M. is an experienced Creative Director with a diverse background in branding and creative strategy. Currently serving as the Creative Director at Star Communications Holding since February 2021, Francisco also co-leads as Branding & Creative Director / Partner at Cerveceria Feroz and El Republicano. Previous positions include Creative Director at Cerebro VMLY&R and J. Walter Thompson Panamá, where supervision of creative teams and the development of comprehensive campaigns for local and regional clients were key responsibilities. Early career roles included creative positions at BBDO Panama and Wunderman Panama, focusing on advertising and direct marketing solutions. Francisco has complemented a robust professional trajectory with various educational courses in branding strategy and creativity from institutions such as INCAE Business School and Miami Ad School.