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Heidi Treider

Director - Enterprise Transformation at Starbucks

Heidi Treider is a seasoned professional with extensive experience in analytics, finance, and strategic management within prominent organizations. Currently serving as the Director of Enterprise Transformation and formerly Director of Data Science, Analytics & Insights at Starbucks since March 2015, Heidi leads enterprise-wide operational and digital A/B testing initiatives that enhance product innovation and customer marketing strategies. Previous roles at Starbucks include Director of Retail Analytics and Brand Manager for Food, where Heidi oversaw operational testing analytics and managed portfolio development. Prior to returning to Starbucks, Heidi worked at Amazon as a Finance Manager focused on global expansion strategy for Amazon Web Services. Early career experience includes consulting at West Monroe Partners and various finance roles at Washington Mutual. Heidi holds a Bachelor of Arts in Business Administration from the UW Foster School of Business.

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Starbucks

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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.


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