Michelle Chin

VP, Customer Strategy, Marketing, Product, Digital & Sustainability - EMEA at Starbucks

Michelle Chin is currently the VP for Customer Strategy, Marketing, Product, Digital & Sustainability in the EMEA region at Starbucks. Prior to joining the company, they were the Head of Marketing & Product Development, NA at Godiva Chocolatier from January 2008 to August 2016. From November 2004 to November 2006, they were the Director of Marketing at ClubMom. Michelle also worked as the Senior Brand Manager at Schieffelin & Somerset (joint venture LVMH/Diageo) from May 2000 to October 2004 and at Unilever as the Associate Brand Manager from June 1997 to June 2000. Additionally, they were the Senior Brand Manager at SKYY Spirits from November 2006 to December 2007 and at Prudential Realty Group as the Investment Analyst from January 1993 to December 1996.

Michelle Chin attended Wellesley College for their BA and Cornell Johnson Graduate School of Management for their MBA in Brand Management.

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Starbucks

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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.


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