Starco Brands
Cathy Popick has extensive experience in the sales and beverage industry. Currently, they serve as the Vice President of Sales for WHIPSHOTS at Starco Brands, where they lead the sales efforts for the vodka-infused whipped cream product. Prior to this, Cathy founded the Lake Geneva Social Club in 2021, focusing on community connections and supporting local businesses. Cathy successfully enrolled 2,500 members, organized monthly events, and achieved a significant reach through social media posts. Cathy also worked as a Business Advisor at Popick Consulting from 2019 to 2021.
Before their entrepreneurial ventures, Cathy held various roles at Constellation Brands, starting in 2008. Cathy served as the Vice President of National Sales On Premise Total Beverage Alcohol and Vice President of On Premise, among other positions. Additionally, they worked at Diageo as a Market Director from 2006 to 2008, and at Coors Brewing Company as a National Account Director and National Account Manager from 2002 to 2006.
Cathy Popick has participated in the Executive Development Program at Harvard Business School. Additionally, they obtained a Bachelor's of Science degree from Louisiana State University.
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Starco Brands
Starco Brands is an innovative branded packaged goods company that focuses on behavior-changing products and disruptive consumer marketing. Every brand in the portfolio receives a strong, integrated marketing plan from STARCO, ensuring a significant presence across all industries. The entire strategy used by STARCO to develop consumer goods isbased on principles that are fundamental to what the company does.