Alia Ishak

Alia Ishak is an accomplished marketing professional with extensive experience in audience strategy, data analysis, and performance optimization. Currently serving as an Audience Strategy Manager at Starcom since June 2021, Alia has developed audience segmentation and growth marketing strategies to enhance DIRECTV's acquisition and retention programs. Previous roles include Data & Connections Manager at Starcom, Audience Strategy Manager at EssenceMediacom, and Marketing Science Manager at Omnicom Media Group, among others. Alia holds an MBA from Hofstra University, along with dual Bachelor's degrees in Finance and Marketing from the same institution. A strong background in digital marketing and analytics supports Alia’s proven ability to drive marketing effectiveness and achieve significant ROI.