Bailey Fowlkes

Bailey Fowlkes is an accomplished professional in applied analytics with a comprehensive background in marketing and advanced data analytics. Currently serving as the Director of Applied Analytics at Starcom since September 2024, Bailey previously held positions at WK Kellogg Co as Manager of Marketing Analytics and at Kellogg Company as Manager of Advanced Data & Analytics. With significant experience at Starcom from 2016 to 2021, Bailey advanced from Senior Analyst to Associate Director of Advanced Analytics & Insights. Earlier in the career at The Connell Group, Bailey contributed as a Senior Insights Analyst and Insights Analyst. Bailey holds a Bachelor's Degree in Mathematical Economics from Colorado College.