Ribal El Masri

Ribal El Masri is a Senior Data & Strategy Analyst at Starcom within Publicis Groupe since December 2021, focusing on data analysis for the NEOM business. Key achievements include driving significant campaign efficiencies, building data-driven strategies for major clients, and automating reporting frameworks that doubled return on ad spend. Prior experience includes roles as a Data & Strategy Analyst and Digital Solutions Executive at Aramex, where automation projects for various large-scale clients were handled, and as a Cloud Security Intern at Z Services, focusing on penetration testing and cloud services. Ribal holds a Bachelor of Engineering in Computer and Communications Engineering from the American University of Beirut, complemented by early education at Thamer International School with Cambridge IGCSE qualifications.