Roberta Cajado

Roberta Cajado is a seasoned professional in brand and cultural strategy, currently serving as the Director of Content and Cultural Design at Starcom since January 2024. With a diverse portfolio of clients including NativaSPA, L'Oreal, and UNICEF, Roberta has been self-employed as a Brand & Cultural Strategy Consultant since 2012. Previous roles include Senior Brand & Content Lead at Grupo Boticário, Brand Manager & Cultural Strategist at Brand New School, and various strategic positions at organizations such as 360i and United Photo Industries. Roberta's academic background includes a Master's degree in Branding from the School of Visual Arts and a postgraduate degree in Marketing/Fashion, along with extensive experience in cultural analysis and insight development.