Ryan Ferm is an accomplished professional with extensive experience in applied analytics and media strategy, currently serving as the Director of Applied Analytics at Starcom since November 2015. In this role, Ryan leads analytics for the WK Kellogg Company portfolio, developing learning agendas, executing tests, and providing strategic recommendations to enhance client business outcomes. Previous positions at Starcom include Associate Director and Associate Media Director, where Ryan oversaw portfolio projects and media investments for various Kellogg's brands. Ryan's early career included internships at Weber Shandwick and Engage Digital Group, where skills in media outreach and social media management were developed. A graduate of the University of Illinois at Urbana-Champaign, Ryan holds a Bachelor's Degree in Communication.
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