Willie Jackson

Willie Jackson has a diverse work experience in the fields of marketing consultancy and analytics. Willie has held various roles at companies such as Starcom, PHD Worldwide, Starcom MediaVest Group, Mindshare, Diamond Management & Technology Consultants, University of Chicago Booth School of Business, and PRTM.

At Starcom, Willie started as a Manager of Analytics and progressed to become a Director of Data and Analytics. In this role, they were responsible for transforming complex analytics into streamlined storytelling and presenting analytics-informed business insights to clients. Willie also developed best practices in data strategy and campaign effectiveness measurement.

During their time at PHD Worldwide, Willie served as a Group Director of Analytics, where they enabled and applied data to inform media's role in overall business strategy. Willie oversaw measurement strategy for global CPG clients and managed a team of analysts.

At Starcom MediaVest Group, Willie worked as an Associate Director and later as a Manager of Analytics. Willie utilized statistical models and methods to provide more precise measurement and actionability of digital and non-digital media.

Willie also has experience in business planning at Mindshare and as an Associate at Diamond Management & Technology Consultants. At Diamond, they conducted business analysis, managed deliveries, and coordinated marketing for various projects.

Before their corporate career, Willie served as a Computing Manager at the University of Chicago Booth School of Business and as an Analyst at PRTM.

Overall, Willie Jackson has a strong background in solutions architecture, data analytics, and business strategy, with experience in multiple industries.

Willie Jackson completed their Bachelor of Arts degree in Economics and Philosophy at the University of Chicago from 2002 to 2006.