Jennifer Hoffman

Jennifer Hoffman is an accomplished executive with extensive experience in entertainment marketing and public relations. Currently serving as Executive Vice President at starpower LLC since November 2017, Jennifer leads a team of over 30 professionals in managing marketing programs for major clients in the spirits industry, focusing on celebrity and influencer partnerships. Prior experience includes various leadership roles at Iconix Brand Group from September 2010 to October 2017, where Jennifer spearheaded talent procurement for global marketing campaigns. Jennifer’s career began at Valley Magazine as Fashion Editor, and includes internships at Niche Media and Tierney Communications. Jennifer holds a Bachelor of Arts in Journalism and Women's Studies from Penn State University, graduating with honors from the Schreyer Honor College.