Start Reverse
Dirk-Jan Rijks is a Managing Director at HAATI with extensive experience in global people and culture consultancy, leadership development, and hospitality pre-openings. Additionally, Dirk-Jan has held key roles in companies such as Shangri-La Hotels, Accor Hotels, and Sofitel Luxury Hotels, where Dirk-Jan oversaw human resources functions and led transformative learning programs. Rijks is a certified coach and has a Bachelor's degree in Hospitality Administration/Management.
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Start Reverse
We are Reverse Engineers, making purpose and intended experience leading (rather than product or process). We transform customers/guests into raving fans, team members into brand ambassadors & experience STARs and managers into EPIC leaders. We work for and with an array of companies in hospitality, retail, automotive, aviation and professional services to help improve their relevance, impact and customer experience. This includes making shopping more fun, hotel visits more rewarding, hospital stays less awkward or flying more comfortably. Just have a look and get inspired!