Fulvio Riva is a seasoned professional with extensive experience in sales and business management. Currently serving as Sales Director Americas and Sales Transformation Manager at STARTEAM GLOBAL since May 2024, Fulvio Riva focuses on delivering digital solutions to enhance operational efficiency and service levels in sales. As a co-founder of actiMirror Corp., Fulvio Riva has played a significant role in developing a smart mirror platform aimed at the retail sector. Prior experience includes a tenure as Regional Sales Director at Veka AG, where Fulvio Riva managed sales initiatives for PVC profiles, and as Marketing Project Manager at Hexagon Metrology, concentrating on metrological tools and technology. Early career highlights include a student internship at Bosch. Fulvio Riva's academic background includes a Bachelor of Business Administration from the University of Brighton, along with additional degrees in International Business and Export Management from SAA - School of Management and Reutlingen University, respectively.