Ismael Cruces

Ismael Cruces is the current Digital Marketing Manager at Startup Wise Guys. Prior to this, they held the position of Marketing Manager at Questo and Booh Food. At Questo, they were responsible for the creation and management of the weekly, monthly, and quarterly content and activities calendar. Ismael also monitored all KPIs related to the business and customers. At Booh Food, they developed the marketing strategy and alignment with cross-functional teams. Ismael also monitored the performance in multiple sales channels, managed the Power BI database, and drove weekly, monthly, and quarterly optimization practices to improve main KPIs across multiple marketing channels.

Ismael Cruces studied marketing and market research at Universidad de Málaga. Ismael then went on to earn their bachelor’s degree in international marketing from VSB - Technical University of Ostrava.