Arleen Rivera

Arleen Rivera is a seasoned marketing professional with extensive experience in the entertainment industry. Currently serving as Senior Manager in International Content Marketing at Starz since September 2021, Arleen has successfully built and managed premium campaigns for series across Europe, LATAM, and Asia, collaborating with external agencies to enhance global awareness for Starzplay and Liongate+. Prior roles include Marketing & Sales Manager at Relativity Media, where Arleen optimized marketing assets for Home Entertainment and TV Distribution, and Sales Planner at Entertainment One, focusing on sales functions for various television and film rights. Earlier experience includes positions at Ringstar Sports and FOX Sports, where event coordination and marketing strategies were developed. Arleen holds a Master of Arts in Communication and Media from California State University, Los Angeles, and a Bachelor's degree in Film/Cinema/Video Studies and Spanish from UC Irvine.