Jason Hays

Jason joined the State Fair of Texas team in 2008 as an intern in public relations. While working seasonally for the organization, Jason worked as an associate producer of advanced graphics for Sportvision where he worked with ESPN, ABC, FOX, SKY, BBC, and other major broadcast networks in an array of sporting events. During his tenure with Sportvision, Jason was part of two teams awarded with Emmys for outstanding technical achievement in America’s Cup and NASCAR productions. In 2013, Jason joined the State Fair family full time as director of creative services, where he focused on the organization’s brand development, key marketing, and revenue initiatives, in-park enhancements, and mission-related projects such as the Big Tex Urban Farms system. In 2015, Jason was named creative director of the State Fair where he further focused on brand and marketing strategy. Jason is a graduate of Texas Tech University, with a Bachelor of Arts in Public Relations and Electronic Media & Communications.