Mike Kelly

Mike Kelly is an experienced advisor and entrepreneur with a diverse background in brand strategy and marketing. Currently serving as an Advisor at TUFF since March 2023, Mike has co-founded State of Mind Partners, focusing on advising and investing in market-disrupting brands since August 2018. Previous roles include Brand & Innovation Advisor at Fox Racing, Interim Chief Marketing Officer at Fox Racing during a significant turnaround, and strategic advisor at Ogilvy, where Mike established a brand consulting practice. As the Founder and CEO of Brand Value Advisors LLC, Mike provided strategic services to financial sponsors, and in earlier roles at Ogilvy & Mather, Mike managed substantial client accounts worth $250MM. Mike holds a Bachelor of Arts in Humanities and Literature from the University of Colorado Boulder and an Associate of Arts in Accounting and Finance from the University of San Francisco.