State of Mind Partners
Mike Kelly is an experienced advisor and entrepreneur with a diverse background in brand strategy and marketing. Currently serving as an Advisor at TUFF since March 2023, Mike has co-founded State of Mind Partners, focusing on advising and investing in market-disrupting brands since August 2018. Previous roles include Brand & Innovation Advisor at Fox Racing, Interim Chief Marketing Officer at Fox Racing during a significant turnaround, and strategic advisor at Ogilvy, where Mike established a brand consulting practice. As the Founder and CEO of Brand Value Advisors LLC, Mike provided strategic services to financial sponsors, and in earlier roles at Ogilvy & Mather, Mike managed substantial client accounts worth $250MM. Mike holds a Bachelor of Arts in Humanities and Literature from the University of Colorado Boulder and an Associate of Arts in Accounting and Finance from the University of San Francisco.
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State of Mind Partners
State of Mind Partners is a strategic branding company that partners with companies that are either entering the marketplace as category disruptors, or as existing brands going through disruption. We have successful partnerships with entrepreneurs and brands that seek to radically change how their industry will brand, market, design, and produce products. Our approach is driven by clear principles that transform into immediate results during a time of radical revolution.