Barbara W.

Barbara W. has extensive experience in technology and marketing roles, primarily at State Farm® since August 2006, where contributions include reimagining the online customer shopping experience as a Product Owner for Digital Auto Quote & Purchase and leading internal customer experience initiatives as a Senior Technology Analyst. Previous positions encompass senior marketing analytics across various domains, including financial services and digital media, where Barbara utilized data analytics to inform and monitor customer experiences. Additional roles outside State Farm® include technical recruiting for Belcan Engineering and Caterpillar Inc., and diverse educational experiences contributing to marketing and admissions management. Barbara W. holds a Master’s degree in Leadership in Human Service Administration from Bradley University and dual Bachelor's degrees in Philosophy and History from Quincy University.