Shelley Blackburn

Shelley Blackburn is an experienced executive business consultant currently working at Stats Perform since May 2024. Previously, Blackburn held various senior roles at DAZN from August 2008 to January 2024, including Executive Vice President of Transformation, where significant contributions included designing a market-led operating model to facilitate global expansion. As Senior Vice President of Operational Efficiency, Blackburn led business separations and managed complex divestitures, including the critical operational carve-out of Perform. Transitioning to Central Operations Director in January 2015, Blackburn oversaw cross-functional teams during periods of substantial growth and strategic acquisitions. Blackburn's early career included roles in partnerships and commercial management at HI Group, Football Village, and Leeds United. Blackburn earned a BA (Hons) in Media Studies from the University of Gloucestershire.