Marketing and Product Development

The Marketing and Product Development team at Steelwrist focuses on driving product innovation and enhancing market presence. Led by the VP of OEM Sales & Marketing, the team collaborates with the VP of Production & Sourcing to ensure product alignment with industry needs while also overseeing technical training initiatives to support customer and distributor education. Together, they work to develop effective marketing strategies and high-quality products that cater to the demands of the construction equipment market.