Ula Nairne ᯅ

Ula Nairne is a global commercial leader with deep expertise in AI, immersive technologies, and digital transformation. She has built and led high-performing sales organizations, closed multi-million-dollar strategic deals, and scaled international business units across media, entertainment, retail, and healthcare. As Global Vice President, Media & Entertainment and Retail & E-Commerce at Stelia, she drives global AI partnerships, manages P&L across industry pods, and leads market expansion strategies that deliver measurable revenue growth.

Her career includes executive roles at Firework as Vice President of Sales and Head of Global Strategic Accounts, where she secured enterprise partnerships with brands such as Samsung, LEGO, L’Oréal, and Axel Springer; at MeetKai, where she advanced immersive commerce and AI-powered customer experiences; and at NEUCA Group, a $3.3B publicly listed healthcare leader, where she directed enterprise-wide transformation as Group Director of Digital Transformation. With an impressive academic and professional background, Nairne is a Certified Sales Executive (CSE) and an Executive Member of SMEI in New York, holding an Executive MBA in International Business and executive diplomas in Digital Business Strategy and AI & Transformation Leadership. Based between London and New York, she is recognized for delivering transformative growth and shaping the future of AI-driven commerce.