Brice Lafon is the Head of DS Brand Pricing for Enlarged Europe NSCs at Stellantis, a position they have held since 2024. With a strong background in market management, Brice previously contributed to the DS Automobiles brand's pricing and product strategy across several international markets. Before that, they served as a Price and Profitability Controller at Groupe PSA and gained extensive experience in acoustical engineering during their PhD and various roles in the automotive industry. Brice holds an engineering degree and a PhD in Engineering from Université de Technologie de Compiègne.
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