George matriculated from Paarl Gymnasium. He then joined the PEP Group immediately after graduation, and was appointed managing director in 2005 and served in this position until his retirement in 2011. He also serves on the Council of the University of Stellenbosch. Currently, George resides in Stellenbosch with his wife, Miets. They are also the proud parents of four children, all alumni of the University.
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